Where Can Businesses Use AI?
AI projects are often associated with chatbot applications. For businesses, however, an even greater opportunity lies in enhancing existing CRM, ERP and data infrastructure with AI.
1. Prioritising Sales Opportunities
By analysing past sales, customer activities and quotation data in CRM, businesses can predict which sales opportunities are more likely to close.
2. Automating Quotation Preparation
Product, pricing and customer information can be retrieved from ERP or CRM systems to automate the sales team's quotation process.
3. Sales Forecasting
Historical sales, seasonal changes and customer behaviour can be used to forecast sales for future periods.
4. Inventory and Demand Forecasting
ERP and sales data can be used to forecast demand for individual products, helping businesses aim to reduce the risk of excess stock or stock shortages.
5. Document Analysis
AI systems can analyse technical documents, PDFs, contracts and product catalogues to create enterprise knowledge systems that employees can query in natural language.
6. Customer Service
Incoming customer requests can be classified automatically, routed to the appropriate department and matched with suggested responses based on previous support records.
7. Management Reporting
Combining data from business intelligence systems with AI can help management answer questions such as "Why did sales fall compared with last month?" more quickly.
Where Should an AI Project Start?
A major mistake is to focus solely on purchasing a new AI product. First, businesses need to establish where their data is stored and how reliable it is.
If data is fragmented across ERP, CRM, Excel files and other applications, integration and data infrastructure need to be improved first.
AI Integration with Mitrotech
Mitrotech can develop AI solutions tailored to company processes using businesses' existing CRM, ERP, database and API infrastructure.
