B2B E-Commerce SEO Guide: Winning on Category and Product Pages

B2B E-Commerce SEO Guide

In B2B, the buyer's journey is long; Catalog architecture, filters and content should be designed together.

Structure and Content

• Clarify the category → subcategory → product hierarchy.
• Set up feature-based filters in line with the index strategy.
• Add use cases, specifications, and FAQs on every page.

Conversion

• Price request forms and sample order flows
• Tracking offer sources with UTM and CRM

The result: qualified traffic and sales attributable to SEO.