Digital Promotion and Lead Management for the Energy Sector
Pera Energy corporate website; webform→CRM integration increases visibility and lead quality with automation flows, secure forms, and SEO-compatible page structure.
“Lead quality and visibility increased with corporate web and webform→CRM integration; Processes have been accelerated with automation flows.”
Pera Energy's digital platform accelerates the processes of collecting qualified leads and directing them to sales with its content architecture suitable for the energy sector, reliable corporate image and webform→CRM integration.
How to import leads into CRM
Webforms are delivered to the CRM in real-time after passing through validation and spam filtering, and are automatically assigned based on team and region.
What improvements have been made on the SEO side
Organic visibility has been improved with h2 and h3 hierarchy, clean URL structures, structured data, and sitemap.
What automation flows entail
Thank-you e-mails, meeting invitations, task assignments, and SLA reminders are included in the processes.
How the corporate page structure was set up
Services, industry solutions, certifications, and testimonials were structured as separate pages; conversion-focused CTAs were added.
An end-to-end traceable sales process was achieved with more qualified leads, measurable marketing funnel and CRM.
