Mercedes / Daimler Group | Field Benchmarking & Reporting

Aug 12 2025
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Comparative Performance by Dealer, Country and Region

Centralizing field data, comparing KPIs and providing executive dashboards accelerated decision-making.

Field performance was measured under one roof and management decisions were accelerated.

Mercedes / Daimler Group – Field Benchmark

The project combines field data from different markets and dealers in a single pool and enables comparative analysis.

Functions

  • Collection of visit, sales and activity data
  • Benchmark comparisons by dealer/country/region
  • KPI sets and scorecards
  • Management dashboards, PDF/Excel export
  • Role-based authorization and data anonymization

Infrastructure

  • ETL processes and data warehousing model
  • Real-time visualization and planned report distribution
  • API-based integrations

The result: strategic management with measurable and comparable field performance.