Mercedes / Daimler Group | Field Benchmarking and Reporting

Aug 12 2025
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Comparative Performance by Dealer, Country and Region

Decision processes were accelerated with the central collection of field data, the comparison of KPIs and management panels.

Field performance was measured under one roof and management decisions were accelerated.

Mercedes / Daimler Group – Field Benchmark

The project combines field data from different markets and dealers in a single pool and enables comparative analysis.

Functions

  • Collection of visit, sales and activity data
  • Benchmark comparisons by dealer/country/region
  • KPI sets and scorecards
  • Management dashboards, PDF/Excel export
  • Role-based authorization and data anonymization

Infrastructure

  • ETL processes and data warehousing model
  • Real-time visualization and planned report distribution
  • API-based integrations

The result: strategic management with measurable and comparable field performance.