A New Era for Google Search
Google made AI Mode and AI Overviews available in Türkiye on 18 February 2026.
This does not mean that traditional search results are disappearing entirely. However, users asking more complex questions and Google using AI to summarise information from different web sources are changing search behaviour.
Is Traditional SEO Coming to an End?
No. Without technical SEO, quality content, a clear site architecture and trustworthy web sources, AI systems also find it harder to understand a website.
However, simply repeating a particular keyword on a page is no longer enough.
Key Elements for AI Search
- A clear, easy-to-understand content structure
- Paragraphs that answer the question directly
- A correct H1, H2 and H3 hierarchy
- Schema and structured data
- Strong internal linking
- Brand and expertise signals
- Original data and real project experience
- A fast, technically sound website
What Is GEO?
Generative Engine Optimization (GEO) is an optimisation approach intended to make a brand understandable and citable in AI-generated answers and next-generation search experiences, as well as in traditional Google results.
How Should Content Strategy Change?
For example, instead of only publishing a general article titled "What Is CRM?", businesses can create content that answers users' real questions:
- What is the difference between CRM and Excel?
- How should CRM be implemented in a manufacturing company?
- How do CRM and ERP work together?
- Why do CRM projects fail?
- How should manufacturers in Bursa plan a CRM project?
This approach can create a stronger content structure for both traditional long-tail SEO queries and AI-powered searches.
Technical Infrastructure Is Still Critical
JavaScript rendering issues, incorrect use of canonical tags, missing structured data, poor performance and an incorrect hreflang setup remain important in the AI era.
If a search engine cannot read a website correctly, AI-based search systems will also find it harder to understand it.
Mitrotech's Approach to AI Search and SEO
In its SEO work, Mitrotech considers technical infrastructure, performance, content architecture, schema, semantic SEO and visibility in next-generation AI search together.
